Until this morning, I was sure that Blockbuster was gunning for Netflix in the home movie rental delivery service. What with Blockbuster advertising the ever so attractive deal of 3 movies delivered to your home + unlimited in-store rentals, it seemed as though Netflix was on the losers side of the fence. But like I said, I had assumed all that until this morning.
Arnold emailed Blockbuster support inquiring about recent changes to his plan:
I have been a Blockbuster subscriber for over 7 months. Prior to that, I was at Netflix. My Netflix account is currently suspended (meaning I don’t pay anything, but I still have my account history and I can turn the account back on at anytime).
I do not agree with the recent email from your company telling me about my plan changing. In January 2007, I signed up for Unlimited Online DVDs up to 3 at a time plus UNLIMITED in-store exchanges plus one coupon for game/video rental. I want to keep my current account as-is without changes. Please let me know if you can accomodate this request.
Joyce (Blockbuster Online Customer Care) writes:
I’m very sorry if you feel that way about our new plans, Arnold. Like all retail businesses, we must periodically review our pricing structure. In introducing a wider range of subscription plans, we considered a number of factors related to online memberships including in-store activity on a given account. We’re giving our most frequent renters like y ourself the option of either continuing with similar great benefits at a higher price point or moving to a new plan if you’d like to continue your membership at a lower price point and agree to limited in-store exchanges. Additionally, our envelopes are now valid for discounts on in-store game rentals. Unfortunately, eCoupons are no longer available.
Essentially, what Blockbuster is saying is that anyone who rents too many videos can either choose to upgrade their plan (pay more) to do so, or slow down their rental activity. Boo on that Blockbuster.