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This morning Billy Mays, legendary pitch man, unexpectedly died in his sleep.

Television pitchman Billy Mays — who built his fame by appearing on commercials and infomercials promoting household products and gadgets — died Sunday.

Mays, 50, was found unresponsive by his wife inside his Tampa, Fla., home at 7:45 a.m. on Sunday, according to the Tampa Police Department.

Police said there were no signs of forced entry to Mays’ residence and foul play is not suspected. Authorities said an autopsy should be complete by Monday afternoon.

“Although Billy lived a public life, we don’t anticipate making any public statements over the next couple of days. Our family asks that you respect our privacy during these difficult times,” Mays wife, Deborah, said in a statement on Sunday.

Very sad news, Indeed.

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