CompUSA Stores Rising from the Ashes!

CompUSA, remember them? Seems like the infamous computer retail giant is going to give it another go, well, under new ownership.
“We have invented this idea of retail 2.0,” says Gilbert Fiorentino, chief executive of the Technology Products Group at Systemax, now parent company of CompUSA. Fiorentino is also the founder of Tiger Direct, a web only electronics retailer and another subsidiary of Systemax. “Every screen in every CompUSA store is now connected to the internet and making buying a richer experience for customers,” he says.
“We do the same thing with laptops, desktops and monitors,” says Fiorentino. “We are using tech to change the retail experience for the customer and giving them access to all the information on the internet anytime they want during the buying process.” And there are no restrictions. Users can surf the internet, check their Facebook or even Twitter if they want, says Fiorentino.
Seems that they are following Apple’s retail model by making shopping more of an “experience.” Interesting.


CompUSA 2.0? http://bit.ly/xMQsa
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