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Blackberry App World is now live and to download it point your Blackberry web browser to http://www.blackberry.com/appworld/download.

For now, a PayPal account is required to purchase apps but RIM is working on getting other forms of payment in the works soon. Some of the apps include Shazam, Bloomberg and a fun little game called Brain Challenge 2. We all know this is just a start as developers are still cranking away with their apps, so there is still a lot more to look forward to!

I don’t know what to think of it yet, but I’m guessing the App choices are sparse considering they used screenshots from Slacker Radio four times in the promo image.