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Google, ever since bidding on 700mhz spectrum, has expressed their future is in mobile advertising and have begun what seems to be a very long and complicated path to meet their supposed destiny.

Google Inc. is learning that changing the cellphone industry isn’t easy.

The Internet giant and more than 30 partners announced in November a bold plan for a new breed of handsets based on a suite of mobile software called Android. At the time, Google said it planned to have the new phones on the market by the second half of this year.

A screen image of Google’s gWalk application running on the Android cellphone software the company is developing for a new breed of handsets.

Google now says that the handsets won’t arrive until the fourth quarter. And some cellular carriers and makers of programs that work with Android are struggling to meet that schedule, people familiar with the situation say.

T-Mobile USA expects to deliver an Android-powered phone in the fourth period. But that launch is taking up so much of Google’s attention and resources that Sprint Nextel Corp., which had hoped to launch an Android phone this year, won’t be able to, a person familiar with the matter said. [via]

Normally I don’t agree with the hot air that John Dvorak spews but I think in this case he is right.

Over the years, I’ve noticed that any company, anytime it wants, can now get dozens of other companies to agree to become a so-called strategic partner. This is done only to save the cost of postage for the strategic partner, who gets some lame press release distributed for free.

When I see a bunch of joiners jumping on some unknown, unreleased unfinished pipe dream, I actually laugh. [...]

And before we know anything, we are told it’s going to be great! Why is it going to be great? Because Google said so. So, over this past weekend, there was a well-timed puff piece in The New York Times, crowning the head honcho of the phone project, Andy Rubin, as phone god.

In reality, I would guess that Rubin isn’t really going to get anywhere with this since he is, apparently, a strikeout artist. He’s the guy behind the unique-but-clunky Danger PDA–cum-phone. The Danger was cool and fun to use, but it was less a phone and more a gizmo. Let me point out something to all the geniuses out there: People buy phones because they are phones and not because they are half-baked Game Boys, GPS navigators, or Web browsers. That was the problem with the Danger and its successor, the Hiptop handset. They were clunky. [via]

He even states, which I agree with as well, is that only runners up need to form collations and that if you design a cellphone by a committee don’t be surprised if you end up with a disaster.

I’ve been wrong before, matter of fact if I had a penny for every time I was wrong I would never have to work again, but I think that the Android OS will be relegated to the annals of history as a sad attempt by Google to try and be revolutionary in the mobile world.