MVNO Virgin Mobile has taken some of the hassle out of using your cellphone.

Virgin Mobile USA announced that all new customers, as well as existing customers who upgrade to new handsets, will now be able to activate their phones over the air. Phones are programmed automatically and don’t require users to enter information or get help from customer service. The service should help Virgin Mobile USA speed up customer activation times and reduce customer support costs.

With this move Virgin joins Helio on removing the tedious step of calling customer service to swap devices or activate a handset - which sounds like a godsend to me.

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