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According to The Boy Genius Report, at&t is ramping up efforts to offer a special parental tools feature which will allow mom & dad full control over their children’s voice and data usage. The new tool is slated to be called Smart Limits and will undoubtedly become every teenagers worst nightmare.

The tool will allow individuals to set usage limits, allocate minutes (finally) among various users on the family plan, set various time-of-day or day-of-week stipulations, filter content, and allow for specified calling. The service will cost $4.99 monthly and is not available on corporate accounts.

While I commend at&t for stepping-up to the plate to look like the good-guy, I can’t help but wonder how the board meeting went as both ends of the table argued whether or not such a tool would be as profitable as letting customers simply run-up their airtime minutes.