Sunglasses Prevent Jet Lag?

In a study conducted by the Edinburgh Sleep Centre it finds that fliers can adjust their internal body clocks by adjusting their amount of light intake.
They say the trick is to wear sunglasses during the last few hours of an overnight flight and to continue to do so for the first few hours after getting off. Doing that, they found, takes only 1 day to readjust to normal sleeping patterns for every hour of time zone flown toward the west and even more when flying east.

I don’t get that sentence:
“… for every hour of time zone flown toward the west and even more when flying east.”
How is this working exactly?