This post was published 2 years 5 months 17 days ago and its content may not be valid anymore.

From the UNEASYblog:

The iPhone is like a trojan horse for both Apple and Cingular.

Cingular/AT&T’s beneft: It is a way to lock in customers to a high revenue data package for two years, not to mention premium products such as SMS messaging (pure profit). Oh, and Apple is handling ALL the tech support calls.

Apple’s Benefit: Apple is selling the iPhone at a profit, traditionally the industry sells the handset at a loss for the first few months.

Now the halo effect, If Apple is able to get even one iPhone user to buy a Mac it is a score. Apple’s hardware is sold at a SUBSTANTIAL profit margin, and they get more market share

Regardless if the phone is a failure, it will be a success. A company who was almost bankrupt 10 years ago is now worth $104 billion and they have garnered BILLIONS of free advertisements.

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