Fighting Back Against Wal-mart with Sams Club
This post was published 2 years 6 months 19 days ago and its content may not be valid anymore.Wal-Mart is known for destroying all local business when it enters a town, but a grocer in a small town in Ontario Canada has found way way not only to stay alive, but to compete against Wal-Mart using a taste of their own medicine.
Emo, Ontario sits near the US border and grocers owners Dan and Mark Loney decided to cross over to the US side and buy affordable bulk food at Sam’s Club, which is owned by Wal-Mart.
Since they bought in bulk their prices are cheaper then Wal-Mart’s retail prices, and Dan and Mark Loney are not afraid to advertise that – and that pisses of Wal-Mart.
In a four-page letter to the Loneys, dated April 23, lawyer John Macera of Macera & Jarzyna LLP in Ottawa, claimed Cloverleaf is violating trademark, advertising, packaging, labelling and other laws and regulations.
“Moreover, because of the very extensive use and advertising of Wal-Mart’s trademarks, Wal-Mart has a very strong cause of action against you for unfair competition and passing off,” the letter says. “There is no doubt that Wal-Mart can obtain court relief by way of injunction, damages, an accounting of your profits, punitive damages and payment of its legal fees.”
Boooooooo!
Agreed. BOOOOO!!!!
Then why doesn’t everyone cross the border and buy from Sam’s Club. Wouldn’t that be the smartest thing since this small grocer released that info? Pretty stupid of them, I think.
face it, in 20 years, North America will be one giant Wal-Mart. It’s bad enough our economy is propped up by the Chinese.
so they just need to mix up their marketing a bit
instead of saying they are cheaper than wal-mart, put a big yellow smiley face on their ads, but give him a frown and just say
“Cheaper than ‘you know who’ ”
I would applaud it for originality if I had seen it somewhere… but I am a bit biased as seeing how I just made it up and all.