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Apple ProCare service to be split into two for $99 each

Posted in Apple, Stupid by Derek at 6:00 am
closeThis post was published 2 years 6 months 23 days ago and its content may not be valid anymore.

Current Apple ProCare members are in for a shocking surprise with recent news of Apple plans to split the service into two – one aspect being computer service, the second being personal training. Current subscribers receive both for $99. New plans to split the two into separate services and charge $99 a piece is a considerable change.

Apple will realign its current $99 per-year ProCare service, splitting it into separate computer and personal training services, each priced at $99. The split will occur on May 2nd, leaving advance reservation, priority repair and other Genius Bar services on up to three computers under the existing ProCare service banner. Apple wll then move the personal training component of ProCare provided by Creatives out under a new “One2One” banner, and price both services separately at $99. The change will be announced with new store windows and dark-blue employee T-shirts starting Monday. The current Talk Mac service for non-Mac users announced in Nov. 2006 will morph: it will become Personal Shopping, it remains a free service, expands to include Mac and non-Mac customers, and no longer requires a registration code to make a reservation via Concierge. Advice: If you’ve been considering ProCare, and also want/need one year of personal training, purchase now to avoid the price hike.

The announcement comes by way of ifoAppleStore [via]. Buy or renew now in order to circumvent the price hike I guess?

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