The Benefits of Corporate Transparency
This post was published 2 years 7 months 3 days ago and its content may not be valid anymore.Lately corporations are trying to step out of the black box that they create. It is no secret I am a Palm (Treo) fan and have fallen in love with the new path the PR people have steered the company on.
They have launched a company blog dedicated to keeping Palm users world wide somewhat aware of what is happening behind the scenes. For example the Treo 700p has had a litany of odd problems on the device (SMS Anyone?!) and on the company blog they have detailed not only is a patch on the way – but when to expect it and what they had to do to get it out the door.
Other companies following the quasi transparent operations are (in no order) Microsoft, Google, and Apple (YEA RIGHT!).
Do you read company blogs? Do you think they even make sense? Do you rely on tech blogs to read and report on what other companies blog about?
I don’t generally read the blogs regularly, but for the last five or so times I have been Googling for answers for Solaris 10 solutions, I found some very good ones on blogs.suns.com. A couple of them not only addressed my problem but also provided me with additional insite and tricks that made the final resolution even better then I had planned on. Seems like if the engineers for these companies are going to be researching solutions for problems their customers will face in the field they might as well post them.
I doubt that company blogs are really honest. So I basically regard them as one more way of promoting their own products and for PR.