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Who would have thought that the hair coloring dye used for you head wasn’t good enough to be used in your nether regions? Betty Beauty points out that a special formula created for the sensitive areas of your pubic region [via] is exactly what the world needs.

Introducing the first safe color specially formulated for the hair down there. Colors naturally, covers gray, and enhances to match your glorious locks above. Whether you’re blonde (be a true blonde now!), radiant auburn, brunette, or black, our easy-to-use, no-drip formula gives you the perfect finishing touch.

You know, because everyone cares what matches what on you just like your clothing and shoes.