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Hey, I’m not making this up. Apparently toy manufacturers are embracing the idea of completely interactive toys with the latest offering known as the Love n’ Licks Puppy. The description boasts wet licks from these toy puppies awarded for those who rub and massage the toys heads and tummies.

No joke, check out the instructions (PDF) and or take a gander at the television commercial(s) on the flash based website.

Honestly, there’s no beating the original Tickle Me Elmo.