This post was published 3 years 4 months 5 days ago and its content may not be valid anymore.

Wal-Mart is now the cool kid on the block! Not only do they have falling prices and debatable business practices, they now have a social network.

It’s a quasi-social-networking site for teens designed to allow them to “express their individuality,” yet it screens all content, tells parents their kids have joined and forbids users to e-mail one another. Oh, and it calls users “hubsters” — a twist on hipsters that proves just how painfully uncool it is to try to be cool.

Desperate to appeal to teens with something other than pencils and backpacks during the crucial back-to-school season, Wal-Mart is launching a highly sanitized, controlled and rather unhip site at walmart.com/schoolyourway.

So, where are the social network engineers located and working from? I wonder how long they’ve spent studying the more established social networks like MySpace and TagWorld?