Comments on: Naturally, Apple’s car sponsorship in Pixar’s Cars

By: BarracksSi

BarracksSi — Sun, 18 Jun 2006 02:15:33 +0000

Googled my way here –

That scene is when The King is making a pass through the back of the pack. I knew there was something different about that “84″ car, but I couldn’t quite figure it out at the time.

I highly doubt that Apple had to pay any sort of product placement fee at all. Steve Jobs owned Pixar before selling it to Disney (and gaining a spot on Disney’s board in the process), and Pixar has had a history of sneaking little Apple references into its movies.

There are other regular cameos/running jokes in Pixar films. Look for the Pizza Planet truck in all of them.

By: j. edgar

j. edgar — Wed, 14 Jun 2006 13:22:43 +0000

spkeaking of sponsors, the film raise a lot of symphaty for the cars industry,
anybody knows if the industry somehow sponsored the film?

By: James Gowan

James Gowan — Tue, 13 Jun 2006 20:12:24 +0000

It’s interesting that, of all the cars in the movie, the Apple car doesn’t have eyes (or at least in this screenshot)…

By: Thomas J. Brown

Thomas J. Brown — Tue, 13 Jun 2006 01:55:22 +0000

While I agree that turning right from time to time is more challenging, stock car racing is actually quite difficult. I don’t know many people who can drive in excess of 200 mph and, you know, not die.

It irritates me that people think NASCAR is only for hicks. I don’t drink moonshine, sleep with my cousin, or own a goat, but I still enjoy stock car racing. Then again, I think that baseball, basketball, American football, and most other popular sports are stupid and a complete waste of time and money. So perhaps I’m not a very good sample…

By: R031E5

R031E5 — Tue, 13 Jun 2006 00:31:46 +0000

I’ve been looking for that d*mn scene and I haven’t found it!

By: Derek

Derek — Mon, 12 Jun 2006 23:39:11 +0000

I’d be interested in reading more about these sponsorships. Do any of you that claim Apple has had a hand in sponsorship have any links to relationships between teams w/ Apple?

By: B

Mon, 12 Jun 2006 19:28:55 +0000

Apple already sponsors NASCAR drivers or did last year anyway on the lower level race teams.

By: Ian

Ian — Mon, 12 Jun 2006 19:22:51 +0000

If I remember correctly, Apple did sponsor a LeMans Porsche back in the 80s. Not quite sure about the history of it, but I remember seeing scale models a while back.

By: JR

JR — Mon, 12 Jun 2006 19:14:58 +0000

Apple wasn’t founded in 1984 – it was the introduction of the Mac :-)

By: Derek

Derek — Mon, 12 Jun 2006 19:04:41 +0000

Agreed. MotoGP.. now that’s wheel to wheel racing (imo). Although, F1 does have it’s upsides. I’ve heard MotoGP racers retiring and checking out their options on the F1 circuit.