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This wouldn’t seem so bad if customers knew that the carbon fiber was indeed fake.

The claim is Sony advertises notebooks with carbon fibre, and ship notebooks that appear to be carbon coloured. Sometimes. Tech support appears equally clueless, sometimes offering refunds, other times denying the problem. If you take a look at the pictures in the first thread, you can clearly see the differences between the case types.

Unfortunately, it seems that Sony is doing a little false advertising. I recently visited a newly opened Sonystyle store nearby and though that the carbon fiber bodies looked a little flaky.