http://uneasysilence.com/archive/2006/04/6000/ Sat, 21 Nov 2009 23:14:26 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://uneasysilence.com/archive/2006/04/6000/comment-page-1/#comment-181306 Jack Yan Thu, 13 Apr 2006 22:18:35 +0000 http://www.uneasysilence.com/archive/2006/04/6000/#comment-181306 Shouldn’t they worry about getting the product and marketing mix right rather than worry about the name? The Golf name has not been a handicap in the United States. Rather, delaying the introduction of Golf V in the US (a car which other nations have had for nearly two years, and which is a very good product) is hurting Volkswagen of America’s compact sales.    Yep, the ’70s are back. Shouldn’t they worry about getting the product and marketing mix right rather than worry about the name? The Golf name has not been a handicap in the United States. Rather, delaying the introduction of Golf V in the US (a car which other nations have had for nearly two years, and which is a very good product) is hurting Volkswagen of America’s compact sales.
   Yep, the ’70s are back.

]]>