The Golf is dead, long live the Rabbit
Posted in Cool by Dan at 2:11 pm
This post was published 3 years 6 months 27 days ago and its content may not be valid anymore.Volkswagen changes name of its compact back to Rabbit after disappointing 22-year run with the Golf name it uses elsewhere.
The company announced at the New York Auto Show Wednesday that it will start using the Rabbit name on the car that it has been selling as the Golf since 1984, when the company dropped the Rabbit name in favor a global name plate. The vehicle will still be sold as the Golf outside of North America.
Oh can you feel the nostalgia!
Shouldn’t they worry about getting the product and marketing mix right rather than worry about the name? The Golf name has not been a handicap in the United States. Rather, delaying the introduction of Golf V in the US (a car which other nations have had for nearly two years, and which is a very good product) is hurting Volkswagen of America’s compact sales.
Yep, the ’70s are back.