There’s no “I”, “B”, or “M” in Lenovo
This post was published 3 years 7 months 10 days ago and its content may not be valid anymore.At least for brand awareness. Lenovo has decided to drop the IBM brand name earlier than expected.
Lenovo executives assumed rightly that the I.B.M. brand would still resonate in the United States market and serve to assuage the worries of existing and prospective customers about the I.B.M. ThinkPad line of laptops. Lenovo also realized there would be concern among American customers about buying from a China-based company they had never heard of.
Yet Lenovo has moved far more swiftly to remove the I.B.M. name from its brand-building venture than analysts and marketing experts had expected, leaving many wondering if Lenovo has abandoned the I.B.M. brand too quickly.
Because Dan and I are both IBM fans, I think I speak for the both of us… Lenovo, that name just doesn’t command the same respect as ‘IBM’. I’m sorry but no. At least not at this point in time.
L-E-N-O-V-O. Sorry, it just doesn’t roll of the tongue like IBM.
You spelt ‘Lenovo’ wrong at the bottom :D
Spelled it out letter by letter and got it wrong, ouch ;)
Derek,
I agree 100% with what you are saying. I am a senior network engineer for a outsourcing IT company in Australia. We (for the most part) recomend and install ibm server’s and desktops, we have actually had complaints from customers saying, You quoted us IBM’s what is this Lenovo? The quality of the machine’s seem to be the same as IBM however I really thing IBM have made a masive mistake trying to cut costs by getting a chinese company as you said that doesn’t have the same marketplace respect that IBM has.
From a very disapointed IBM partner…
“I really thing IBM have made a masive”