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And create a luxury airline cabin worthy of a BMW showroom floor:

Airbus has linked with BMW Group Designworks to design a new interior on the A350 (artists’ impressions of which are pictured below). The cabin will feature a number of new features, as Airbus seeks to counter the new concepts introduced by Boeing in the cabin of the rival 787 twinjet. It is unclear the exact extent of the German automotive company’s participation in the new interiors.

Airline passengers wishing to fly aboard the BMW / Airbus collaboration will surely pay a premium.