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How do primetime commercial spots for $18 sound?

Posted in Random by Derek at 1:00 pm
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Don’t believe me? Spot Runner is set out to do just that!

Spot Runner has created a media-buying application that seeks out cheap ad slots on networks such as the Outdoor Life Network, CNN and AMC and then books them for small and medium-size businesses. The company also gives its clients relatively generic ads that can be slightly customized, so they don’t have to create their own spots. #

Primetime advertising for small businesses has become a lot more realistic. Gone are the days of big budgets and savvy agents. The next time small business owners are shopping online for miscellaneous office items, adding a short TV commercial will be like adding staplers and pens to their shopping basket.

Any thoughts on the new Spot Runner service? I for one know that late night television is littered with ho-hum ads which make me question how experienced the director was (or if one was present to begin with). With prime clients such as Coldwell Banker, will big budget ad spots be a thing of the past?

4 Responses to “How do primetime commercial spots for $18 sound?”

  1. Dan says:

    I’m totally doing this… Should we make a contest WHO can make an UES commercial?

  2. Ben says:

    I think you shoudl totally do a contest about this. I’d rock out to that.

  3. Justin says:

    You do that, and I’ll spam your comments with loud and annoying UPPERCASE rants! :P

  4. jason says:

    I can make an UES commercial. It would be an awesome honor!

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