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The corporate branding of stadiums and sporting events has become routine. When the Bloomberg administration took office, it applied that corporate mentality to the city itself. To begin with, hats and shirts were emblazoned with the logos of the Police and Fire Departments. Now, taking the concept of branding to a new and quite intimate level, a New York City condom will soon be available.

In a statement released yesterday, the health department said it was “currently developing the first NYC-branded condom, to be released in coming months.”

Yes, you read right – NYC Branded condoms. I’m worried what the branding could actually be. Will printing on it make your stuff resemble the empire state building? Will the ‘I *really* <3 NY’ logo be plastered on it? Who knows!

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