What If Disney’s Prize Wasn’t Pixar, but Jobs?
This post was published 3 years 9 months 12 days ago and its content may not be valid anymore.Oh, Cringly. Normally you are just a rumor monger just shooting blanks into the wind. But I think you are onto something here.
What if, instead of having to accept the board presence of Steve Jobs as a cost of getting Pixar’s animation talent and film library, Disney actually views the transaction as buying Pixar TO GET Steve Jobs and then gaining the animation bits as a bonus? If Disney CEO Robert Iger is really an exceptional leader, he’ll see it exactly that way.
Pixar is PIXAR because of Jobs. He is the man with the midas touch. His incessant lust for perfection is exactly what the sinking Disney ships needs. But for Jobs other company, the benefits are even richer. Jobs now has access to one of the largest media libraries in the world. If Jobs is given the long leash he requires the transformation for both his companies could alter the face of media as we know it.
job’s is a money hungry asshole. i really dont see how he is viewed as a creative person, he’s always had great people around him and that includes the beginings of apple. Steve Wozniak gave apple its magic, and its niche without him i doubt apple wouid ever have had the sucess it has now. he built up the name and jobs rides on the wave.
from what i read on slashdot a while ago, jobs really didnt put any effort into pixar until toy story came around, before that he used it as a computer store as well.
did pixar even do anything important before toy story (i know i hadent even heard of them until then)? did apple ever have a snowballs chance in hell before they rehired jobs (the certainly didnt own the mp3 player market)?
pixar did bugz life didn’t they?
Disney could have bought Pixar/Jobs solely for the level of BUZZ that it would generate for them. And if they get Jobs as a spokesperson it could be an ongoing buzz generation machine like the energizer bunny. :smile:
I have to say I agree with Jerry on that. Steve isn’t the actual creative one. But you have to realize that he has undeniable marketing genius. After all, he saved Apple when John Sculley and Gil Amelio almost killed the company. And that’s only the beginning of the story, we all know how it went from there (iMac, OS X, iPod, etc, Intel). So I totally agree with the article and really had been seeing it that way since the first announcement of the Deal. Derek I believe they did (unsure) but what’s sure is that Toy Story came out a while before that.
Anyway, that’s my 2¢.