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Arguments have started over Netflix supposedly “throttling” customers who rent too many DVDs. Netflix shareholders say, “That’s not true! How could busy Netflix take the time to labor over records just to single YOU out.” Answer: Netflix employees don’t have to get their hands dirty; computer programs do the job. This is my example of how Netflix uses programming to punish customers who rent too many DVDs.

In theory, I should be able to receive as many as 104 Netflix movies per month since Netflix boasts 2 day turnaround in some cases. However, the most rentals Netflix has ever sent me is 40 per month (8-at-a-time plan). Think twice before being lured by advertisement promising “unlimited rentals” and “Rent as many DVDs as you want.” It’s a come-on for service you’ll never get.

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