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The whole hip-hop-styled “I’m Lovin’ It” campaign that began some 18 months ago was just supposed to be about telling the world the fast-food giant was changing, putting on a more youthful image. But apparently the advertising alone hasn’t gotten the job done. [...] McDonald’s is pulling out its fat wallet and offering to put cold, hard cash in the pockets of hip-hop music artists willing to incorporate the Big Mac sandwich into their lyrics.

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I can see Lil Jon & The East Side Boyz making some extra cash. Big Mac’s n’ Quarter Pounderz…. Yeeeeeeah!