Why Napster will be a fully-integrated flop
This post was published 4 years 9 months 17 days ago and its content may not be valid anymore.What a great write up!
Napster today graced the world with a “revolutionary new way to enjoy music” by starting something called the Napster To Go service. As we all know, revolutions often deliver unintended consequences. So let’s have a look at where Napster’s service may lead.
On the surface, the To Go model looks like a great replacement for Napster’s previous subscription service. In the past, customers had to pay a monthly subscription fee that allowed them to rent as much music as they liked. Users then had to pay extra to download permanent versions of songs that could be transferred to a device or CD. Now, $14.95 per month lets you download as much music as you like to your computer and/or device.
The big detractor, however, is that you still don’t own the music. You rent it. Stop paying the Napster tax man, and all your music disappears.