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Apple computers. You either hate them or love them. There really isn’t an in between. There’s no surprise that Apple hardware & software has an almost cult like fan base. There are numerous rumor based sites and forums dedicated to nothing but Apple rumors. Everyone wants to know what’s brewing in the Cupertino labs. I’m not denying or forgetting the fact that there are countless sites dedicated to upcoming Windows or Linux releases’; Longhorn anyone? Apple just has a way of delivering.

There’s a trick to understanding the life cycle of an Apple product. A pattern.

The cycle starts and ends with this:

An obscure component manufacturer somewhere in the Pacific Rim announces a major order for some bleeding-edge piece of technology that could conceivably become part of an expensive, digital-lifestyle-enhancing nerd toy. Some hardware geek, the sort who actually reads press releases from obscure Pacific Rim component manufacturers, posts a link to the press release in a Mac Internet forum.

This happens in between:

Taken completely by surprise at the success of Apple’s new gadget, executives from Dell or Sony or Microsoft appear on CNBC and offer vague suggestions that they are beginning development of a new product to compete with Apple. In its next issue, PC Week magazine publishes an article declaring that Apple’s dominance of the [insert gadget here] space is in jeopardy.

This possibly happens as well:

Dell or Sony or Microsoft releases a competing device which costs $100 less and is based on completely incompatible, Windows-only technology. Business Week declares Apple’s dominance of the [insert gadget here] space over. Angry Mac zealots make plans to surround Business Week’s corporate offices with torches and pitchforks until someone points out that fire and garden tools are so un-digital.

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