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Helvetica was developed by the Haas Foundry of Switzerland in the 1960s. Microsoft distributed a typeface called Arial, in a very similar typeface, that comes bundled with every personal computer.

Thus Arial has now overtaken Helvetica as the standard font in practically everything done by those who don’t know better.

Take the role of Helvetica and let Arial know we don’t need its type around here.

Or if you actually like Arial better than Helvetica, pretend they’re switched, since they look so darn similar anyway. Or if you like Apple, pretend the Helvetica is a Lucida.

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