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Big Brother company’s latest plan: ’sperm race’ TV: “Television producers were criticised yesterday over reports that they are developing a reality show in which men would compete for a chance to father a child and then take part in an on-air ’sperm race’.

In the show, which has been mooted by the company that makes Channel 4’s Big Brother, up to 1,000 men would attempt to convince a woman to pick them as the father of her first child by impressing her with their intelligence, sex appeal and fitness.

A second sperm donor would be chosen on the basis of genetic compatibility, and the two finalists would then take part in the sperm race in which the insemination process could be filmed using new technology.”