So sorry Sony, Microsoft dropped the big N – O on Sony regarding retrofitting a Blu-Ray drive to the XBox 360 system.
Microsoft Corp is not in talks to include Sony Corp’s Blu-ray high-definition DVD technology in its Xbox 360 video game console, an executive said on Wednesday.
The comments by Aaron Greenberg, group product manager for Xbox 360, poured cold water on recent speculation that Microsoft could support Blu-ray after Toshiba Corp, backer of the rival HD DVD format, gave up when key movie studios and retailers abandoned the technology.
“Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience,” Greenberg told Reuters in an interview.
Seems that Microsoft is standing on belief that digital downloads will be the preferred method of movie watching – which begs the whole question was Microsofts backing of HD-DVD just a ploy to tangle up the next generation DVD formats to allow time for digital movie download adoption to increase? I say Hmmmmmmmm!