2 Comments

iPhone SDK Event: Games, Enterprise and Free Money*

March 6, 2008 by in Apple,News,Tech with 2 Comments

  • iPhone 2.0 Software available in June, Beta available now to selected developers and enterprise customers.
  • iPhone 2.0 beta includes iPhone Software Development Kit and new enterprise features, including support for Microsoft Exchange ActiveSync, providing secure, over-the-air push email, contacts, calendars and remote wipe as well as Cisco IPsec VPN for encrypted access to private corporate networks.
  • iPhone SDK provides API for developers to create applications for both the iPhone and iPod Touch.
  • Anyone can download iPhone SDK beta for free and run the iPhone Simulator on their Mac.
  • SDK allows developers to make native iPhone apps.
  • iPhone 2.0 software release will contain the App Store, letting users browse, search and purchase third party applications wirelessly to their iPod Touch or iPhone.
  • Developers set their price and retain 70 percent of all sales revenues.
  • Developers can make free apps as well – free to developer and user.
  • Apple will handle all the hosting, infrastructure, web hosting, credit card and DRM (yuck) stuff with the Apple Store.
  • Apple must approve applications first and they will only be available in the App Store.
  • $100 Million iFund started to invest in Application developers.
  • Spore is coming to the iPhone as well as another space-shooter, both use the accelerometer.

Quite a bit of stuff so I tried to get what was important. Check out live coverage by Engadget and Techcrunch if you like wading through all the info.

*made up the free money thing to get your attention


  • http://www.nolemonplease.com Caitlin

    As if making up the free money was needed to grab attention.

    I think “iPhone SDK” jerks attention, even if it is over-discussed.

  • Ian

    I like the theory that Apple planted the “it’s only going to be a beta” rumor to make the real announcement look better. Honestly, I like their plan (even if it requires me to pay for apps that have DRM), and Exchange support is long overdue. Too bad they did another “it won’t be ready for another 4 months” thing.

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