CompUSA…. Back From The Dead
The CompUSA name has been saved from permanent eradication from the planet earth by…. Tiger Direct.
TigerDirect, will assume CompUSA brand, website as well as other assets such as inventory and storefronts. The deal should close the fast part of 2008.
“We believe the value of the CompUSA brand remains very high. The company has a long legacy of value pricing, service and customer loyalty among consumers nationwide,” said Richard Leeds, Chief Executive Officer of Systemax. “We view this acquisition as a strong complementary business to our TigerDirect operation.”
This move may help remove some of the stigma with the TigerDirect brand and establish a strong retail presence.
