7-11 Transforms into a Quick-E-Mart
In a massive licensing deal, overnight select 7-11′s transformed into Quick-E-Marts. 7-11 is calling this “reverse product placement” because the selected stores will remove all 7-11 branding and the stores will mimic the fictional store.
But don’t feel left out all U.S. and Canadian 7-Elevens will be stocked with Krusty-O cereal and Buzz Cola. Sorry kids, no Duff beer.
7-Eleven spokeswoman Margaret Chabris called the joint campaign “life imitating Bart.” Boooooo!
