6 Comments

Sprint Sez: “Nextel Go To Hell”

June 27, 2007 by in News with 6 Comments

In this episode of “As The Botched Merger Turns” we have beleaguered Sprint tired of Nextels baggage and tossing it out of the street.

Since the acquisition of Nextel, Sprint has had nothing but network integration and blackout issues, horrible customer service, complicated billing systems that has made Sprint decide that it is time to put the iDen network on the back burner and ditch Nextel’s name.

[Sprint] is hoping to reinvent its image around a new tagline — “Sprint ahead” — that ignores Nextel. It will also eliminate the Nextel name from the sponsorship of the main NASCAR racing series, one of Nextel’s most successful branding campaigns before the merger. Starting next year, the Nextel Cup will be the NASCAR Sprint Cup.

I never fully understood why Sprint would have wanted Nextel due to the nature of their network architecture, and culture – and now it seems Sprint is seeing the error of their ways. Now lets see if they can get off their WiMax visions of grandeur.

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  • http://www.mythicculture.com Gideon

    I don’t think anything will fix their customer service. The culture in one of their call centers is abyssmal, focused on figuring out new ways to screw the customers. It was so bad that even when I WORKED there and got a discount I switched to Cingular.

    The day I quit was one of the happiest days of my life. No more would I be forced to try to sell some sort of add on plan to an old woman who’s phone hadn’t worked in 3 months and Sprint won’t admit there is a problem or let her out of her contract.

  • chad

    dude their logos were both yellow based… it was like 2 peas in a pod ;)

  • chad

    @GIDEON

    you should have burned down the office on your way out … ;)

  • http://www.joe.to nick

    Sprint sucked even before Nextel was in the picture.

  • Roy

    ___start quote___
    “The wireless industry focuses on the shortcomings in our category — dropped calls, bad rate plans and poor coverage,” said Michelle Emerson, vice president of brand marketing and integration for Sprint. “We’re trying to leave that behind and start a new conversation about Sprint.”
    ___end quote___

    So, they have dropped calls, bad rate plans, and poor coverage…. what more can you expect from a cell phone service provider?

  • http://www.mythicculture.com Gideon

    @Chad
    I had to really, really, fight the urge.

    As it is, I more or less danced out. It’s an interesting environment… they’ll never TELL you to do anything rotten, but you’re more or less expected to.

    I’m not overly fond of AT&T as a corp… but I’ve had hardly any trouble with my service from Cingular, and have only been defrauded once!

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