EMI Says “DRM Free Songs Selling Well”
A senior vice president of EMI, Lauren Berkowitz, has said “The initial results of DRM-free music are good.”
Berkowitz said that initial success with DRM-free songs seems set to boost sales of digital albums, as well as songs. She confirmed that sales of the legendary Pink Floyd album, Dark Side of the Moon had increased since it shipped DRM-free – these are up 350 per cent.
The other three major labels: Universal, Warner and Sony/BMG are reportedly studying the results of EMI’s experiement closely. Those labels still favour rights-restriction in an attempt to protect their content, but market pressure may force them to emulate EMI and join Apple’s iTunes Plus service.
See if you embrace fair use, and don’t presume the customer guilty until they prove themselves innocent you will reap rewards.
