4 Comments

Apple to rent flicks for $2.99 a pop / 30 days?

June 11, 2007 by in Apple,AV,Entertainment with 4 Comments

So says the chatter via the Wall Street Journal. $2.99 per flick will provide you with the rental rights to enjoy a film for x number of days before the file is unplayable – or unless renewed or purchased outright.

Apple Inc. is in talks with the Hollywood studios to make new movies available for rental for its iTunes service, according to two studio executives familiar with the matter.

The rental service is being pitched aggressively by Apple, with titles to rent for $2.99 for a set number of days before expiring, these people said. It is unclear which studios might participate, with Viacom Inc.’s Paramount Pictures currently in favor and General Electric Co.’s Universal Studios Inc. currently opposed, for example. The service is far from a certainty with several details to iron out, said a person close to the situation.

What are your thoughts? Will an iTunes movie rental service be the next iTunes Music Store breakthrough?


  • http://wilcosworld.co.uk Adam

    Well it would be nice if Apple could get round to offering Movies full stop in the UK. The iTunes Store / AppleTV combo is somewhat empty without the Movie option over here.

  • http://www.matkins70.com/blog Mikey

    Just about to write the same. So fed up, why don’ they stop pissing around with new ideas in America, and try establishing their existing ones to everyone.

  • http://www.seriouslyexcited.net dalton

    Only if they’re available in HD. Watching standard def on a nice HD screen is a letdown. The Apple store needs to start getting some HD content, right now.

  • http://ruleofone.com Adam C.

    I’d be down if they offer them in HD. It would surely beat the hell out of heading down to Blockbuster twice a week.

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