FogScreen one-ups the rest of the field
Advertisements on billboards, buses, packaging, park benches… So redundant and the norm that we often have a habit of ignoring ads as we walk through the city. The FogScreen hopes to change all that. How about if the only way to exit a venue was to walk through an advertisement? Check out the video to see what I’m talking about – a video ad played on little water particles that fall to the ground creating the illusion of a physical screen. [via]
