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eBay Snaps Up StumbleUpon

Yesterday eBay purchased StumbleUpon for $75 million. Although it is not immediately clear HOW this will fit into eBay’s portfolio, it seems as if the auction giant will take a hands off approach to the social bookmarking service.

All StumbleUpon’s founders and management team will remain in their respective positions for the foreseeable future, and will focus on building out the website to expand the community.

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  • http://ruleofone.com/ Adam C.

    Wow, that seems like it came out of left field. What does e-bay want with a social bookmarking service? I wonder if they have plans for using their technology for something different (relating to e-bay somehow)?

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