YouTube – “That’s hot!” – Paris channel
In a way, you almost forget that Paris Hilton is any different from the usual mid-twenty year olds creating video blog clips of themselves; spilling their blah blah blah all over the internet in video form. YouTube recently granted Hilton her own Campaign channel. Hilton hopes that the added exposure will help push record sales for her recent foray into Pop music.
YouTube can definitely make quite a profit off of Fox in exchange for the campaign as well as a number of related video “commercials” showcasing the popular Prison Break series.
