Watch who spoon feeds you information
Cute, right? Seen by over 100,000 people over the internet, almost sounds viral. It’s not the most professional looking as if it was made by either a college student or semi professional taking shots at Al Gore regarding his movie “An Inconvenient Truth”. Well it’s not what it seems! The poster of this video, actually is a lobbyist for the DCI Group, a Washington, D.C., public relations and lobbying firm whose clients include oil company Exxon Mobil Corp.
The lobby group hoped to use the power of YouTube to subvert traditional channels to get their message out.
As [YouTubes] popularity has exploded, the public video-sharing site has drawn marketers looking to build buzz for new music releases and summer blockbusters. Now, it’s being tapped by political operatives, public relations experts and ad agencies to sway opinions. Ogilvy & Mather, for example, says it plans to post amatuer-looking videos on Web sites to spark word-of-mouth buzz about Foster’s beer.
Wow, Maybe Hillary was right!
