The significance of ’57′ in Heinz 57
Here’s a dabbling question that I have found myself pondering each and every time I squeeze a noticeably large amount of ketchup on to my french fries. What is the significance of the ’57′ in Heinz 57? I had assumed that the 57 represented the inception of the Heinz label back in 1957. Unfortunately, my assumptions were far from true:
The Heinz 57 Varieties slogan is synonymous with the name “Heinz.” Our corporate history tells us that in 1896, Henry John Heinz noticed an advertisement for “21 styles of shoes.” He decided that his own products were not styles, but varieties. Although there were many more than 57 foods in production at the time, because the numbers “5″ and “7″ held a special significance for him and his wife, he adopted the slogan “57 Varieties.” Thus, a new advertising campaign was launched for Heinz 57 Varieties â€â€? and the rest is history!
Read the rest of the history and various tidbits about Heinz on the Heinz consumer FAQs.
