18 Comments

Sony to release (iPod like) white PSP

Dutch billboard, Sony is preparing the world for a white PSP. Surely this is an attempt to get in on the iPod’s success over the PSP. Funnily enough, the only reaction the ads have received were ones of racist concerns, as they depict “a white woman grabbing a black woman’s face.”

Why is the poor PSP so doomed?


  • sky

    Yeah, that ad is wierd. Not sure of the message they are trying to send with a fierce white woman grabbing a frumpy looking black woman. Especially since they released the black psp in the first place. ? I normally hate over-reactions to PC issues, but I would say some “racial concerns” are validated.

    Is that the only improvement? I cant see sales soaring from just changing the color.

  • Dean

    So now your saying that the Apple invented the colour white ? I mean,appearantly everyone which uses the colour white rips of Apple than.

    Yeah…ooooook.

    Black and White electronic stuff always was popular because it looks really nice,don’t act like Apple invented it with the Ipod.

  • Ian

    Even Apple’s used the “if it’s already boring, just change the color” approach. Take a look at the original iMac. Once people became familiar with it, Steve pushed out a new multicolored line to spark new interest. Of course, the new machines were labeled fruit colors, unlike the above black and white. I doubt anyone complained of “fruitism.”

  • http://... Nic

    White PSP has been available in Japan for quite sometime. Its a favorite import among us gamers.

  • http://matkins70.blogspot.com Mikey

    yeah, available in UK already

  • http://fernyb.net FernyB

    I have a PSP

  • graham

    I agree, the billboard is racist.

  • jay

    i donno, i think a white psp wouldnt go too far, that is if they are only changing the color. if they are going to change a little of its software then maybe. BUT! then you get into the white is better than black racial argument.
    in the end dual screen is much better and it satrted as white!

  • Justin

    Hmm…that billboard does have racist infliction. A little too much, I say..

  • http://5thirtyone.com Derek

    Everyone is reading into this ad too much. I see a woman taking control of another woman.. presumably in a very dark room (illuminated by a white PSP). There you have it folks… ;)

  • Justin

    um hello! “Not to be taken seriously!” I’m throwing that back right at ya, hehe. :D ;)

  • juicy

    if it was a black woman taking control of a white woman no one would pull the race card

  • Justin

    ^ Very true…okay i take my 1st comment back. that’s the only time thought..

  • Patrick

    I agree with juicy, everyone is just trying to make something out of nothing.

  • ClaMs

    You just can’t please everyone! Surely the fuss about this ad is slightly overdone. What would have happened if a white woman was taking control of another white woman? Would the black community feel excluded?

    What if the poster had a white man grabbing a black man’s face. Would femminists feel discriminated against? The possibile ways of offending someone are endless.

  • Justin

    Okay, we’re done with this…

  • http://uneasysilence.com the good

    at first I thougt they were about to make-out, interracial lesbaians, damn, but anyway, if they wanted to advertise by showing racism, show george bush playing it

  • http://uneasysilence.com the tj

    at first I thought-”wow i’ll see two interracial lesbians making out if I get a white psp, damn”, but anyway if sony wants to advertise their new white pspiece of crap by showing racism, then why dont they just show George Bush playing it

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