Not such a fully hatched idea – CBS Egg advertising

Sorry, couldn’t resist the pun. Maybe Hillary Clinton was right about marketers. Anyway, CBS seems to have figured out some kind of marketing campaign that boggles my mind. Advertising their fall lineup of television shows on 35 million eggs.

Why eggs?! For those concerned about health implications, the eggs are not stamped with ink. The program is run by EggFusion, a company which specializes in delivering freshness and traceability coding to consumers by placing laser coded expiration dates on eggs sold by grocers. So the logos of the shows are laser etched onto the shells of the eggs.

Laser etched marketing eggs, I give up. [via]