Apple.com personal shopper
While checking out the new education only iMac (1.83GHz / 512MB / 60GB), I noticed an interesting addiition to the store view which displayed temporarily before disappearing.

It looks as though Apple.com, in an attempt to increase the value of online shopping, is adding a Live Chat option to store view pages. A great idea for potential customers who may have questions on the tip of their tongues. Clicking on the “chat now” link opens a new window for speaking live to a online sales rep. Note that the option does not display itself immediately after page load. Tested in Firefox and Safari.
