18 Comments

Breaking: New Apple Ads

The rest of the ads (High definition baby!) is in our video feed [iTunes].

ENJOY!


  • chad

    hahaha Macs marketing dept. is always amazing!

  • http://www.uneasysilence.com Dan

    Be sure to get the rest via the feed!

  • chad

    PS … I actually am a subscriber to the awesome computer review weekly journal… good read ….. ;)

  • http://www.uneasysilence.com Dan

    I am more of a Times guy – Well since they printed this site

  • http://www.nolo.5thirtyone.com Dylan

    Still, not as funny as the HAL 2000 ad . . .

    Also, awesome job on the Boot Camp video, that was incredibly fast, even for Tiger . . .

  • http://m.3bean.net m

    FYI — your ‘PC’ guy is John Hodgeman, former literary agent, author of the areas of my expertise, and resident expert on The Daily Show. He also blogs.

  • Justin

    Whoah, are these actually Apple Computer inc made ads or user input?

  • Justin

    “Encoded and delivered by apple.com”

    Okay, nvmnd

  • http://faceproductions.blogspot.com/ Derek

    Just saw it on Tv

  • http://www.myspace.com/theotherjason jason

    is it just me or has their marketing department always been about lying??!

  • http://5thirtyone.com Derek

    What are you smoking jason? Can you support this opinion? How in any way are these commercials lies?

  • http://www.propagandasociety.com Kathan

    God I love John Hodgeman, although I was a bit suprised to see him in this commercial.

  • Patrick

    Excellent ad! Short and comical :)

  • http://www.andrewgrin.com andrew G

    There are like 5 of these ads, better quality too, CHECK OUT http://WWW.APPLE.COM

  • http://www.myspace.com/theotherjason jason

    the mere fact they said everything is better on a mac.. thats an opinion and it was stated as fact. also the stint about virii is only because of the un popularity of their os.. not really a lie, but they don’t mention that eventually the more people switch to mac the more common it will be to find virii for the mac.

  • http://www.nolo.5thirtyone.com Dylan

    But adverstsing is all about the present. At this day, there aren’t that many viruses for the Mac. Well, not NEAR as much as a PC. And, I have never seen in any of Apple’s ads anything that directly says a Mac is better. In the aforementioned ad, Apple uses FACTS to change someones opinion. In the App Ad, Mac talks about the iApps, then asks PC about his apps, which he can’t give a good answer. I know that there are some apps for PC already bundled with a PC, but none of them could even compete with Apple’s iApps . . .

  • sd

    I love these ads on Apple’s site. All six of them. Classic. Classic. Classic. Go Apple!!!!

  • Erik

    I’ll chime in here. One of the commercials plays up the Apple not having to be restarted because of crashing. Anyone who’s owned a mac over the years really ought to admit that that’s an out and out lie. First of all, I’ve had a Windows 2K PC that’s had over 280 days uptime without needing to be restarted. For a while now the need to reboot a PC has been largely overstated. At any rate, Macs have been crashing since System 7, and my experience with OS X has been less than stellar. The networking has been extremely unreliable (finally resolved after about six Apple updates which required, wait for it, a REBOOT) and the SCSI support is frankly, pathetic and has resulted in more reboots in a two month period than I’ve had on a particular Windows PC in it’s entire life.

    How about the part where Macintosh can interface with a brand new Japanese digital camera? Besides brushing over the fact that the Macintosh can NOW talk to the rest of the Windows and Unix world, which it couldn’t do reliably for decades, I personally have had no problems using Japanese on my Windows PC since Windows 2000. No problems at all. What basis in fact does this commercial have? None that I can tell.

    As for the commercial about the viruses, I really can’t fault the FACTS, its entirely true. On the other hand, it doesn’t bother to mention that a Mac is going to be just as susceptible to any Trojan developed for it, since at least half the Mac apps I’ve used for OS X need to be installed in Administrator mode for some reason.

    iLife? True again, but why would anyone give a crap when most people have access to the Internet, and can get thousands of apps for the PC, many of which are extremy high quality and simply not available on the Macintosh.

    I don’t feel slighted as a PC user, I just don’t like the overtly deceptive advertising strategy of Apple. Mac, PC, *Nix, I run it all, and will probably be buying another Mac when the Intel powermacs come out. If anyone’s wondering by the way, I’ve been running a Mac at one interval or another since 1995, and currently have four of them (two PowerPC running OS X and Linux, and two M6K running NetBSD.) Not a Mac hater by any means, but feel that they totally, completely, do not live up to the enormous claims made by Apple ad department.

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