There’s no “I”, “B”, or “M” in Lenovo
At least for brand awareness. Lenovo has decided to drop the IBM brand name earlier than expected.
Lenovo executives assumed rightly that the I.B.M. brand would still resonate in the United States market and serve to assuage the worries of existing and prospective customers about the I.B.M. ThinkPad line of laptops. Lenovo also realized there would be concern among American customers about buying from a China-based company they had never heard of.
Yet Lenovo has moved far more swiftly to remove the I.B.M. name from its brand-building venture than analysts and marketing experts had expected, leaving many wondering if Lenovo has abandoned the I.B.M. brand too quickly.
Because Dan and I are both IBM fans, I think I speak for the both of us… Lenovo, that name just doesn’t command the same respect as ‘IBM’. I’m sorry but no. At least not at this point in time.
L-E-N-O-V-O. Sorry, it just doesn’t roll of the tongue like IBM.
