Google and Sony Pictures Entertainment have partnered to promote “The Da Vinci Code” and Google Homepage through a time-sensitive, interactive contest.
While other Internet giants such as America Online, have typically used synergies with parent companies or other partners to create media promotions of this nature, this marks a significant move for Google.
This is pure marketing for Google. This was done not only to promote their own products, but to further show they are not opposed to selling off their “untarnished” image. Microsoft shouldn’t be scared, Viacom should.