Mac Mondays: PC’s aren’t dull, at least not in the UK

Apple UK doesn’t believe PCs are as ‘dull’ as the US does. Don’t believe us? Just take a look at the company’s TV adverts for Intel-based Macs. In the original, US-oriented ad, Apple takes a dig at “dull” PCs, but in the version cleared for UK audiences the d-word is peculiarly absent.
Compare and contrast. First, the US advert, premiered by CEO Steve Jobs at Macworld Expo in January this year:
“The Intel chip. For years it’s been trapped inside PCs, inside dull little boxes, dutifully performing dull little tasks, when it could have been doing so much more. Stating today, the Intel chip will be set free and get to live life inside a Mac.”
Now the UK:
“The Intel chip. For years it’s only been inside PCs, dutifully doing all the things PCs were built to do. Stating today, the Intel chip will be set free and also get to do all the things Macs were built to do.”
Dull? Where did dull go? Get lost in translation?
[via]
