Hip to Be Square
When you think about it, square watermelons have an advantage over traditional watermelons.
To make it happen, farmers grew the melons in glass boxes and the fruit then naturally assumed the same shape. Today the cuboid watermelons are hand-picked and shipped all over Japan.
But the fruit, on sale in a selection of department stores and upmarket supermarkets, appeals mainly to the wealthy and fashion-conscious of Tokyo and Osaka, Japan’s two major cities.
Would you pay the extra premium for having a glass jar grown squared watermelon?
